Meet Cheerful Goat at SCAJ 2026 in Tokyo
Discover Specialty Coffee from Singapore | October 14–16 | Booth 1602, Tokyo Big Sight
A good cup of coffee can make an ordinary moment feel special. ☕
At Cheerful Goat, we believe specialty coffee should be enjoyed not only in cafés, but also at home, at work, and wherever life takes us.
This October, we are delighted to bring Cheerful Goat to SCAJ 2026 in Tokyo, Japan. We look forward to meeting Japan’s coffee community, sharing our coffee with you, and discovering new opportunities to grow together.
If you are visiting the exhibition, we warmly invite you to stop by Booth 1602. Come taste our coffee, explore our products, and have a conversation with our team.
From Singapore, with a Love for Coffee
Cheerful Goat is a Singapore-born coffee and drinkware brand and a sub-brand of TIMEMORE, bringing together specialty coffee, thoughtful design, and everyday convenience.
Inspired by the vibrant coffee culture of Singapore, we aim to make enjoyable coffee experiences easier to access, wherever you are.
Our approach combines attention to coffee quality with practical preparation and carefully designed products. We believe that convenience and a satisfying coffee experience can go hand in hand.
Discover Cheerful Goat Pocket Coffee
One of the highlights we are bringing to Tokyo is Cheerful Goat Pocket Coffee, our specialty instant coffee made from 100% Arabica beans.
Using Gold Cup Standard extraction and low-temperature freeze-drying technology, we transform brewed coffee into convenient coffee crystals that dissolve in approximately three seconds.
Simply add hot or cold water, or milk, to enjoy a cup of coffee without the need for a coffee machine or complicated preparation.
At SCAJ, we invite you to taste it for yourself. Explore its aroma, flavor, and balance, and discover how specialty coffee can fit naturally into different moments of everyday life.
For us, the best way to introduce our coffee is simple: let the coffee speak for itself.
Thoughtful Design for Everyday Coffee Moments
Coffee is not only about what is in the cup. The tools and drinkware we use can also shape the experience.
Alongside our coffee, we will introduce a selection of Cheerful Goat drinkware and coffee accessories, designed to combine attractive aesthetics with everyday functionality.
From stylish tumblers to practical coffee companions, our collection brings together form and function for people who appreciate both good coffee and good design.
We welcome you to explore the products in person and discover how they can complement your daily coffee routine.
Let’s Build New Opportunities Together
SCAJ is also an important opportunity for us to connect with businesses that share our interest in coffee, thoughtful products, and new customer experiences.
We welcome conversations with Japanese and international partners interested in:
- Distribution & Wholesale: Bringing Cheerful Goat coffee and drinkware to new markets.
- Café & Hospitality: Exploring coffee solutions for cafés, hotels, and other hospitality businesses.
- Corporate Gifts & Retail: Developing customized coffee gifts, drinkware, and gift sets.
- Brand Collaborations: Creating exclusive products, co-branded collections, and joint marketing initiatives.
Whether you are an established distributor, a retailer exploring new products, or a brand looking for a collaboration partner, we would be pleased to learn more about your business and discuss how we might work together.
We value partnerships built on mutual understanding, product quality, and long-term trust.
We Look Forward to Meeting You in Tokyo
SCAJ 2026 — World Specialty Coffee Conference and Exhibition
📅 October 14–16, 2026
📍 Tokyo Big Sight, Tokyo, Japan
☕ Booth 1602
If you love coffee, we invite you to come and taste ours.
If you are looking for new products or business opportunities, we would be happy to talk.
From Singapore to Tokyo, Cheerful Goat continues its journey to bring more cheer to everyday coffee moments.
We look forward to welcoming you at Booth 1602 and sharing a cup of coffee with you.
See you in Tokyo!
東京で皆さまにお会いできることを楽しみにしています。☕