Hey coffee lovers—great coffee doesn't have to come from far away. This July, SIGEP Asia—one of the world's premier F&B and hospitality trade shows—is landing right here in Singapore, and Cheerful Goat is brewing up something special just for you.
📍 Event Details at a Glance
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Event: SIGEP Asia (International Trade Show for F&B and Ho.Re.Ca. Foodservice Sectors)
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Location: Sands Expo & Convention Centre, Singapore
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Date: July 15–17, 2026
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Booth: C16
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Co-located with: Specialty Food & Drinks Asia / Specialty Coffee & Tea Asia
☕ About Cheerful Goat
We're a Singapore-based coffee brand dedicated to crafting premium freeze-dried coffee that doesn't compromise on taste. Our vision is simple: to let you enjoy a great cup of coffee anytime, anywhere.
"More Time, More Cheerful" —that's not just our slogan; it's our promise. Whether you're at the office, on the road, hitting the gym, or chilling at the park on a weekend, a sachet of Cheerful Goat gives you that café-quality flavor wherever life takes you.
🐐 What's Brewing at Our Booth?
1. Live Tastings – Experience the Difference
We'll be pouring a selection of our freeze-dried coffee lineup for you to sample on the spot. From bright, fruity light roasts to deep, bold dark roasts—there's a flavor for every palate.
2. First Look: Our Minions-Inspired Series 🍌
Our brand-new Minions-themed collection is making its debut at this show! Come see the cutest coffee packaging you'll ever lay eyes on—and yes, you can take some home right away. Stock is limited, so don't miss out!
3. Pocket Coffee – Good Things Come in Small Packets
Our POCKET COFFEE series is designed to travel with you. Lightweight, portable, and delicious—it's the ultimate "drink anywhere" companion. Plus, we'll have exclusive show-floor deals just for visitors.
🤝 For Coffee Lovers (C-End)
If you're simply someone who loves a good cup of joe, come hang out at Booth C16. Have a taste, chat with us, grab a few pocket coffees to go—and make every day a little more cheerful, one sip at a time.
🏢 For Business Partners (B-End)
If you're in the F&B industry—whether as a brand, distributor, retailer, or entrepreneur—we'd love to sit down and talk. Cheerful Goat is actively expanding across Southeast Asia and beyond, and we're open to a wide range of collaborations:
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Retailer & Dealer partnerships
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Coffee shop franchising (brand licensing and operational support)
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Brand & product co-branding (IP collaborations, limited-edition drops)
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Enterprise/channel-exclusive supply (airlines, hotels, premium supermarkets)
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Cross-industry partnerships (exhibitions, music festivals, gyms, coworking spaces, and more)
We offer flexible terms, reliable supply chains, and strong brand marketing support. Whether you're looking to start small or scale big, we're here to grow with you.
📝 Let's Stay in Touch
If you're interested in our products or exploring a partnership, feel free to leave your business card or contact details at our booth. We'll get back to you promptly—whether you're curious about a trial order, a wholesale deal, or regional distribution rights.
🗓️ Mark Your Calendar – It's Right on Our Doorstep!
SIGEP Asia is happening right here at Sands Expo Singapore—no long-haul flights needed. Come explore the latest trends in global F&B, and more importantly, come taste what Cheerful Goat has to offer.
July 15–17, Booth C16 – we can't wait to see you there!
Cheerful Goat
More Time, More Cheerful
Good coffee, anytime, anywhere.
Can't make it to the show? No worries—follow us on our website and social media for the latest updates. Our Minions series will also be launching online soon, so stay tuned! 🐐☕