WELCOME TO Cheerful Goat
More Time, More Cheerful Moments
It all started in Singapore, with a café and a passion for crafting special coffee drinks. As we shared our love for good coffee with our customers, we began to dream of bringing that same café experience beyond our doors.And so, Cheerful Goat was born — with a simple wish to make great coffee easier to enjoy, anytime, anywhere.
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Discover the legend behind Cheerful Goat
Where Our Story Begins
Long ago in Ethiopia, a goat herder noticed something unusual — his goats became full of energy after nibbling on coffee berries. This little discovery became part of the legend of how coffee was first found.
Inspired by this story, we chose the name Cheerful Goat to celebrate the joy, curiosity and positive energy that coffee brings into our lives.
Cheerful Goat is a proud sub-brand of Timemore, united by a passion for exceptional coffee and fresh ideas. Specializing in premium freeze-dried coffee, we combine Golden Cup standards, 36-hour low-temperature drying and collaborations with world champion partners to bring quality coffee into everyday life.
Our Honor
Born in Singapore, Cheerful Goat is a specialty coffee brand with its own café at Stamford Arts Centre. As a member of the Specialty Coffee Association (SCA), we work with coffee champions to create exceptional coffee experiences and share the joy of specialty coffee with the world. We are also proud to have supported Singapore's 60th Anniversary celebrations.
Featured by The Straits Times
Cheerful Goat was featured in The Straits Times' "5 Viral Drinks to Beat the Heat" on 9 May 2026, spotlighting our creative signature drink, Top Fortune. From our early pop-ups in 2023 to our permanent café at Stamford Arts Centre in 2025, we continue to bring creativity to every cup. Thank you for being part of our journey! Read more
CRAFTED WITH PRECISION, MADE FOR BETTER COFFEE.
Specialty Grade Coffee Beans
We use only SCA 80+ specialty Arabica beans for consistent premium quality.
Freeze-Dried Technology
Advanced freeze-drying preserves over 98% of the coffee’s original flavor and aroma.
Crafted with Champions
Developed together with world coffee champions for balanced and consistent flavor.
Café-Quality in Seconds
Enjoy specialty coffee anytime, anywhere — ready in seconds.
Clean & Simple Ingredients
100% Arabica coffee. No sugar, no fat, no additives, no artificial flavors.
Powered by TIMEMORE
Born from TIMEMORE’s coffee craftsmanship and precision engineering.
Coffee Beyond Products
We build a coffee community through cafés, pop-ups, and coffee courses.
From Origin to Excellence
Crafted with Champions
We partner with world-class champion baristas, not as consultants, but as co-creators. Together, we've translated their award-winning expertise into an experience you can effortlessly enjoy. This is our shared passion, captured in a jar.
Our Factory
In our 3,000 m2 super factory, our roasting system adjusts the roasting profile to the characteristics of the beans, optimizing flavor by precisely controlling temperature and time. An AI system monitors the entire process in real time to ensure roast quality. Based on the characteristics of coffee, we were the first to successfully develop a large-scale automated production line for freeze-dried coffee brewed at ultra-low temperatures.
Quality at Origin
We train coffee farmers to grow high-quality Arabica beans through hands-on guidance in soil management, shade cultivation, selective harvesting, and processing. By combining expertise with sustainable practices, we help improve bean quality, consistency, and yield, while supporting farmers’ livelihoods and ensuring every cup begins with responsibly grown coffee.
What We’re Offering
Pocket Coffee
Premium freeze-dried coffee crafted for exceptional taste and effortless enjoyment, wherever you go.
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Drinkware
Thoughtfully designed drinkware that combines style, durability, and performance for a refined coffee experience.
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Timemore Coffee Equipment
Precision-engineered coffee equipment by Timemore, built for professionals and enthusiasts who demand excellence.
View DetailsOur Café, Your Happy Place
Stamford Arts Centre
Stamford Arts Centre155 Waterloo St, #01-07 Stamford Arts Centre Singapore 187962Everyday: 7am – 6pm
What People Are Saying
Layla Al Mansoori
Love it. Super easy to make anywhere and the taste is smooth and surprisingly good for instant coffee.
Emily
Really smooth for instant coffee. I like how convenient it is for mornings when I’m in a rush.
Daniel
Smooth and balanced, not too strong or bitter. Easy to drink with a clean finish, better than I expected.
Sophie Lim
Perfect for travel. I just need hot water and I can enjoy decent coffee anywhere I go.
Natalie Lee
Nice after workouts. Light, refreshing, and easy to make iced coffee without any extra effort or equipment.
Chloe GARCIA
Cute packaging and very easy to make. Perfect for quick iced coffee at home or during busy afternoons.
Jessica
Good for office days. Quick to prepare and tastes better than most instant coffee I’ve tried before.
Omar Al Fahad
Pretty convenient and reliable. Great to keep at work when I don’t have time to grab coffee outside.
Maya Hassan
Light and mellow flavor, slightly rich and very pleasant without any harsh aftertaste.
Grace
Smooth and easy to drink, not too bitter with a clean and balanced finish.
Cheerful Goat Events
Latest Events & Activities
Cheerful Goat at the Lujiazui Coffee Festival: Rethinking the Future of Coffee, One Cup at a Time
☕✨ From Singapore to Shanghai! Cheerful Goat was delighted to join the Lujiazui Coffee Festival, sharing our Pocket Coffee philosophy and the craft of freeze-dried coffee. We loved meeting Shanghai’s coffee lovers and hearing their appreciation for our coffee’s great taste and convenience. Thank you for all the warm support! 💛 Cheerful Goat — More Time, More Cheer.
Your Next Coffee Break at Shenzhen HOTELEX 2026 ☕
Visiting Shenzhen HOTELEX 2026? Take a coffee break with Cheerful Goat! Join us at Booth 13C22, October 13–15, to taste our specialty Pocket Coffee, explore stylish drinkware, and discover new business opportunities. See you in Shenzhen!
Meet Cheerful Goat at SCAJ 2026 in Tokyo
Meet Cheerful Goat at SCAJ 2026 in Tokyo, October 14–16! Visit Booth 1602 to taste our specialty Pocket Coffee, explore thoughtfully designed drinkware, and discover new business opportunities. From Singapore to Japan, we look forward to sharing great coffee and creating more cheer together. See you in Tokyo!
Where We’ve Been in 2026
From local showcases to global stages, explore our journey.
Our Footprints
From global exhibitions to local roadshows, and every brew that gives back.
Connecting the World
Since 2023, Cheerful Goat has proudly participated in 9 major domestic and international exhibitions, including prestigious events such as WOC (World of Coffee), ICBS (International Coffee & Beverage Symposium), and Hotelex. Our journey has taken us across the globe like Dubai, Thailand, Malaysia, China, and Singapore.
Roadshow & Pop-up
Cheerful Goat has proudly hosted roadshows in more than 60 locations across Singapore, serving over 2 million cups of coffee to local communities. From bustling heartland malls to iconic downtown streets, these events have brought us face-to-face with thousands of Singaporeans, earning its place as a beloved and recognized brand nationwide.
Charity & Training
Cheerful Goat is committed to empowering communities through coffee education. We offer a WSQ SkillsFuture Coffee Barista Course — a 2-day government-subsidized program where participants pay only half the fees (eligible for SFC, UTAP, and PSEA). Beyond local training, we also regularly train coffee farmers in soil management, selective harvesting, and processing to improve bean quality and support sustainable livelihoods.
Cheerful Goat Strategic Partners
Shop our products on Amazon, Shopee, and Lazada. We have also partnered with Singapore’s premier shopping malls and supermarkets for pop-up activations and roadshows.
