We believe great coffee is more than a drink; it's a moment of pure joy. It’s the craft of a hand-poured brew, captured in a single, perfect cup.
But why should that experience be confined to a café or a complex routine?
At cheerfulgoat, we started with a joyful question: what if we could take that meticulous, café-quality moment and set it free for everyone, everywhere?
A Legacy, Reimagined
From our home in Singapore's Stamford Arts Centre, we're writing the next chapter of a story that began with TIMEMORE's mastery of coffee tools. The same DNA of design and dedication now fuels our mission: to deliver a perfect, effortless coffee experience directly to you.
A Barista’s Joy, Anywhere
A barista's greatest joy is sharing a perfect cup. But that moment is often fleeting, tied to one counter, one place, one time. We wanted to break those limits. By pairing the soul of hand-crafted coffee with the science of freeze-drying, we've made the barista's dedication portable—ready in seconds for coffee lovers across the globe.
Crafted with Champions
We partner with world-class champion baristas, not as consultants, but as co-creators. Together, we've translated their award-winning expertise into an experience you can effortlessly enjoy. This is our shared passion, captured in a jar.
One Standard of Excellence
A pour-over at our café, or a jar in your hand—it all begins with the same exceptional beans. We source only SCA 80+ specialty-grade Arabica, our unwavering commitment to quality from bean to cup. No shortcuts, just pure, exceptional coffee, wherever you are.
