EVENTS

Cheerful Goat at the Lujiazui Coffee Festival: Rethinking the Future of Coffee, One Cup at a Time
Cheerful Goat at the Lujiazui Coffee Festival: Rethinking the Future of Coffee, One Cup at a Time
☕✨ From Singapore to Shanghai! Cheerful Goat was delighted to join the Lujiazui Coffee Festival, sharing our Pocket Coffee philosophy and the craft of freeze-dried coffee. We loved meeting Shanghai’s... Read more...
Your Next Coffee Break at Shenzhen HOTELEX 2026 ☕
Your Next Coffee Break at Shenzhen HOTELEX 2026 ☕
Visiting Shenzhen HOTELEX 2026? Take a coffee break with Cheerful Goat! Join us at Booth 13C22, October 13–15, to taste our specialty Pocket Coffee, explore stylish drinkware, and discover new... Read more...
Meet Cheerful Goat at SCAJ 2026 in Tokyo
Meet Cheerful Goat at SCAJ 2026 in Tokyo
Meet Cheerful Goat at SCAJ 2026 in Tokyo, October 14–16! Visit Booth 1602 to taste our specialty Pocket Coffee, explore thoughtfully designed drinkware, and discover new business opportunities. From Singapore... Read more...
The Coffee Event Comes to Our Doorstep! Meet Cheerful Goat at SIGEP Asia 2026
The Coffee Event Comes to Our Doorstep! Meet Cheerful Goat at SIGEP Asia 2026
Come meet Cheerful Goat at SIGEP Asia (July 15–17, Booth C16, Sands Expo Singapore) – taste our premium freeze-dried coffee, check out our new Minions collection, and let's talk C-end... Read more...
CHEERFUL GOAT Expands Its Horizons: A First Step into Europe at WOC Brussels
CHEERFUL GOAT Expands Its Horizons: A First Step into Europe at WOC Brussels
CHEERFUL GOAT, a Timemore specialty coffee brand, makes its European debut at WOC Brussels on June 25–27, 2026. We'll showcase our cold brew freeze-dried coffee (100% Arabica) and lifestyle accessories.... Read more...
2026.5.7-5.9 | Cheerfulgoat Coffee Thailand & Malaysia Expo Double Success
2026.5.7-5.9 | Cheerfulgoat Coffee Thailand & Malaysia Expo Double Success
May 7-9, 2026 – Cheerfulgoat Coffee exhibited at World of Coffee Bangkok and ICBS Kuala Lumpur. As a World Champion-co-created freeze-dried coffee, it features 100% Arabica G3+, 36-hour freeze-drying, and... Read more...
Craftsmanship Meets Coffee: Join Us at Two Major Coffee Exhibitions in Thailand & Malaysia
Craftsmanship Meets Coffee: Join Us at Two Major Coffee Exhibitions in Thailand & Malaysia
Join us at World of Coffee Bangkok (BITEC) & ICBS Kuala Lumpur (KLCC) on May 7-9, 2026. From global sourcing to rigorous quality control — we craft every cup with care. Come taste, connect,... Read more...
Cheerful Goat’s San Diego Debut: A Roaring Success & Our Next Stop – Shenzhen!
Cheerful Goat’s San Diego Debut: A Roaring Success & Our Next Stop – Shenzhen!
Cheerful Goat kicked off its US journey with a successful San Diego show, securing new distribution partners in Colombia, Canada, and Florida. Next stop: Shenzhen Gift Fair, April 25–28, 2026. Read more...
From Shanghai to San Diego: The Journey Continues
From Shanghai to San Diego: The Journey Continues
Following a successful showcase at Shanghai Hotelex, Cheerful Goat Coffee is heading to World of Coffee San Diego 2026. Join us at Booth 1127 to explore our innovative Pocket Coffee... Read more...
Cheerful Goat at HOTELEX Shanghai – Exhibition in Full Swing
Cheerful Goat at HOTELEX Shanghai – Exhibition in Full Swing
Cheerful Goat is currently exhibiting at HOTELEX Shanghai at the Timemore Booth 1.2M05. The exhibition is in full swing with coffee tastings, partner meetings, and visitors from around the world.... Read more...
Cheerful Goat to Exhibit at HOTELEX Shanghai | Premium Coffee Anytime, Anywhere
Cheerful Goat to Exhibit at HOTELEX Shanghai | Premium Coffee Anytime, Anywhere
Cheerful Goat, a Singapore coffee brand dedicated to delivering premium coffee anytime, anywhere, will be exhibiting at HOTELEX Shanghai from March 30 to April 2 at Booth 2M05. In this... Read more...
Brewing Together at Shanghai Coffee Expo
Brewing Together at Shanghai Coffee Expo
Last weekend, we brought our freeze-dried coffee to the [City Name] Coffee Expo and spent two full days talking, tasting, and brewing with fellow coffee lovers.From quick iced recipes to... Read more...