EVENTS
The Coffee Event Comes to Our Doorstep! Meet Cheerful Goat at SIGEP Asia 2026
Come meet Cheerful Goat at SIGEP Asia (July 15–17, Booth C16, Sands Expo Singapore) – taste our premium freeze-dried coffee, check out our new Minions collection, and let's talk C-end...
The Coffee Event Comes to Our Doorstep! Meet Cheerful Goat at SIGEP Asia 2026
The Coffee Event Comes to Our Doorstep! Meet Cheerful Goat at SIGEP Asia 2026
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CHEERFUL GOAT Expands Its Horizons: A First Step into Europe at WOC Brussels
CHEERFUL GOAT, a Timemore specialty coffee brand, makes its European debut at WOC Brussels on June 25–27, 2026. We'll showcase our cold brew freeze-dried coffee (100% Arabica) and lifestyle accessories....
CHEERFUL GOAT Expands Its Horizons: A First Step into Europe at WOC Brussels
CHEERFUL GOAT Expands Its Horizons: A First Step into Europe at WOC Brussels
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POP-UPS
A Weekend Pop-Up, One Good Cup at a Time
For two days only, we set up a small pop-up and served coffee exactly how we like it: simple, thoughtful, and unhurried.No rush, no complicated equipment. Just good drinks, familiar...
A Weekend Pop-Up, One Good Cup at a Time
A Weekend Pop-Up, One Good Cup at a Time
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A Weekend Pop-Up, One Good Cup at a Time
For two days only, we set up a small pop-up and served coffee exactly how we like it: simple, thoughtful, and unhurried.No rush, no complicated equipment. Just good drinks, familiar...
A Weekend Pop-Up, One Good Cup at a Time
A Weekend Pop-Up, One Good Cup at a Time
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CRAFT & ORIGIN
Why We Chose Freeze-Drying
Freeze-drying wasn’t the fastest option, and it certainly wasn’t the easiest.We chose it because it allows us to stop time at the right moment. At peak flavor, coffee holds a...
Why We Chose Freeze-Drying
Why We Chose Freeze-Drying
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Selecting Beans with Intention
Not every great bean is right for this process.We select coffee with balance in mind, looking for clarity, structure, and a flavor profile that holds its shape even after transformation....
Selecting Beans with Intention
Selecting Beans with Intention
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FIELD NOTES
Learning Coffee, One Brew at a Time
Our recent in-store coffee class was built around simplicity.We focused on hand brewing fundamentals and small adjustments that make a real difference, from grind size to pouring rhythm. The goal...
Learning Coffee, One Brew at a Time
Learning Coffee, One Brew at a Time
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A Champion Behind the Counter
Last week, we had the pleasure of welcoming a pour-over champion into our space.For a few quiet afternoons, the bar turned into something slower and more focused. Customers sat down,...
A Champion Behind the Counter
A Champion Behind the Counter
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